Manager - Digital Marketing

Located in Bangalore, Karnataka, India

Full Time

Financial services



SEO SEM ASO ORM GTM Google Analytics


Job Overview:

Manage all digital branding and performance campaigns, engage with external agencies. Help increase the growth, improve user experience and product adoption.

Key responsibilities: 

  • Setup marketing plan for user growth across multiple digital platforms.
  • Plan and manage branding and  performance campaigns on display network platforms like Facebook and google for Bharat Khata app.
  • Identify new online channels for user growth.
  • Engage, track and measure affiliate performance, minimise any fraud and optimise the campaigns.
  • Lead generation and optimisation through various organic and paid channels.
  • Analyse content & creative performance for online campaigns and optimise accordingly.
  • Monitor Social media audience behaviour and engage with customers.
  • Perform multiple A/B testing of creatives, content, video assets to optimise for scale and CPA.

Preferred Skills:

  • Able to coordinate with multiple stakeholders in achieving objectives.
  • Experience in handling Google analytics, Appsflyer(attribution platform), Clevertap/Moengage(engagement platform), GTM.
  • Expert in SEO, SEM, ASO , Social media planning and ORM.
Jaikisan at a glance
  • Team of >500 people
  • Located in Bangalore, Karnataka, India
About Jaikisan
OUR VISION: Jai Kisan was founded with the vision of making financial inclusion a reality for rural individuals and businesses. Jai Kisan today provides digital financial services starting with credit for online and offline, income generating, rural commerce transactions. THE PROBLEM WE ARE SOLVING: Informal credit by the merchant or seller is an expectation for customers and not a value-added service in rural India. Lack of formalized credit poses a dire and imperative challenge for rural businesses to grow. WHAT WE DO: Jai Kisan has leveraged the captive relationship between the business and the farmer and rural individuals in a B2B2C manner to deploy credit to farmers and rural individuals en masse in a sustainable manner working with 700+ organized and unorganized entities in the space with a cumulative customer base of over 1.5 lakh rural individuals including farmers. By empowering rural businesses through point-of-sale/purchase credit, Jai-Kisan has helped create scalability for rural businesses and helps deploy low-cost formal credit to farmers and other rural individuals. OUR INVESTORS: Jai Kisan has raised US $30mn in Series A funding led by Mirae Asset with participation from Syngenta Group Ventures, existing investors and others, prior to this, Jai Kisan had raised US$ 4mn in a pre-Series A funding round led by Arkam Ventures. Also joining in the round was NABVENTURES — the VC arm of Indian development finance institution (DFI), the National Bank for Agriculture and Rural Development (NABARD) in its first-ever private investment. WHO WORKS AT JAI KISAN: The Jai Kisan team is dedicated towards executing our mission and is passionate towards supporting the transformation of rural India. An entrepreneurial attitude and passion to drive results are core values we seek in every member of our team. Our team comes with varied industry experiences from experienced product builders to industries such as private equity, management consultancy and much more. We pride ourselves on having a dedicated professional team focused on building world class solutions to deliver sustainable financing to rural India.
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